Strategic Communication
At Murdoch, our Strategic Communication students learn how to strategically communicate and engage with various stakeholders and audiences. They develop digital and traditional communication skills while learning how to apply those skills in a range of contexts, from web communication to social media to creative production and news media. Students get to work with real clients on real campaigns in our on-campus student creative consultancy, MESH, as they build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.
Campaign Management
Presented by the Strategic Communication students at Murdoch University, Luminosity is an engaging initiative that highlights the collaborative efforts of student teams as they collaborate with MESH clients to assist in achieving organisational and communication objectives through meticulously crafted communication campaigns.
Luminosity serves as an invaluable platform for Murdoch students to showcase their innovative ideas within a professional setting, emphasising their prowess to scholars, clients, and industry professionals alike. The campaigns are subjected to rigorous evaluation by both the client organisations and a distinguished panel of industry and academic experts. These experts provide constructive and critical feedback to each team, fostering a culture of continuous improvement and excellence.
The Client
Many dog owners cherish the opportunity to allow their dogs to walk off-lead. It allows greater socialisation and for the dog to display more natural behaviours. It also encourages physical activity and enhanced socialisation for the owner. However, many dog owners allow their dog to walk off-lead when it is not safe or enjoyable for either theirdogs or other dogs/people to do so.
The RSPCA WA aspires to creating a simple, yet effective campaign to educate dog owners about responsible dog ownership that allows the wider community to enjoy the use of off-lead dog parks.
Meshage in a Bottle
Left to right: Trinity Lloyd, Max Daniels, Jade Nadilo, & Alicia Pepper.
Operating under MESH Consultancy within the
unit COM307 Campaign Management, Meshage In A Bottle is committed to solving problems and tackling challenges with evidence-based strategies and creative ideas. The team consists of four individuals: Trinity Lloyd, Max Daniels, Jade Nadilo, and Alicia Pepper.
Combined, Meshage In A Bottle brings real-world experience across various disciplines, including not-for-profit communications, business ownership, content creation, graphic design, marketing, event management, photography, and sound. This diverse knowledge enables us to develop and implement effective campaigns using a multi-disciplinary approach.
Our message is as clear as a glass bottle. We aim to create impactful communications campaigns that meet our clients’ needs.
Mesh Mavericks
Left to right: Laura Ku, Sarah Ward, Olivia Bucknell & Nicole Northcott
The MESH Mavericks are a creative team of four communications students, Laura, Nicole, Olivia and Sarah, collaborating under MESH Consultancy at Murdoch University. With a focus on innovation and creative problem-solving, the MESH Mavericks are a thoughtful and detail-oriented team who are dedicated to developing a deep understanding of our target audiences.
Wielding a wide variety of strengths and expertise, including graphic design, multimedia communication, and marketing know-how, the MESH Mavericks are equipped to tackle a range of challenges to help our clients achieve their goals. Building on a foundation of meticulous research, our dynamic team strives to create a campaign for RSPCA WA to transform the way in which dogs and their owners engage in communal spaces.
Using an adaptable array of tactics across both digital and traditional channels, the MESH Mavericks aim to develop a campaign that will both educate and mobilize our target publics to ensure the safety and enjoyment of all pet owners and their canine companions.
Our creative and energetic team is dedicated to crafting a campaign that redefines the behavioural standards for pets in public.
MeshMerised
Left to right: Jess Schmitt, Kushi Dakoor, Mersi Redfern & Claire Wesley
MeshMerised is a team of creative and strategic thinkers with a shared vision: To craft campaigns that inspire positive change and resonate with diverse audiences. Our purpose is to deliver clear, engaging messages that leave a lasting impression, combining creativity with strategic thinking to make a meaningful impact.
Our mission is to collaborate with RSPCA WA to develop an effective campaign that raises awareness about the importance of dog safety
in off-leash parks. We aim to make RSPCA WA’s guidelines easy to remember and hard to forget for the everyday Western Australian dog owner.
At MeshMerised, we take great care in blending digital and traditional media to engage our target audience in ways that are both informative and memorable. Our strength lies in our commitment to exceeding expectations, ensuring that every campaign not only educates and informs but also sparks real, positive change. With a focus on making messages easy to remember and hard to forget, we strive to create a lasting impact with every project we undertake.
Communication Management
The Wetlands Centre
Students: Adedayo Adesanya, Chhimi Wangzing Dema, Dema & Emmanuella Sorunke
Overview:
A social media campaign proposal for the Wetland’s Centre aimed at improving its online presence, engaging and educating important stakeholders and promoting the importance of the wetlands for the ecosystem.
The Wetland’s Centre established in 1993, conservation reserve, encompasses the Bibra Lake, 8 km cycle and walking path.
Recognised as an essential conservation wetland, it serves as a habitat where nature and wildlife thrive amidst urban development.
As a tourist destination, it offers a vast range of amenities and recreational activities.
Goals:
• Improve the centre’s visibility and engagement • Engage local community to support wetland conservation efforts
• Bring further attention to the centre’s offerings (sales and tree hunt trails)
• Create awareness to hire out parts of the centre and the amphitheatre
Connect to EDI
Students: Dema, Kelden Zangmo, Sonam Chenzom, Pem C.Tamang & Kinley Wangmo
About EDI:
Equity, Diversity and Inclusion (EDI) is one of the strategies formed by Murdoch University. Its core value is to create an inclusive environment where everyone can stand equally despite coming from different cultures.
Current EDI Goals:
• Building cultural awareness
• Providing support services
• Hosting cultural events
• Promoting accessible accommodations
